Test, test, and test again! Make sure your email looks good on all devices before you send it out. Feel free to spin in your chair while you wait Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Let your imagination run wild. Don’t make ‘em yawn! Keep your emails exciting and brief. Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email. Keep an eye on your email open rate to analyze and improve performance!