Avoid getting marked as spam! Only email people who have agreed to receive emails from you. One Mississippi, two Mississippi… Keep your email subject line short and attention-grabbing. Keep an eye on your email open rate to analyze and improve performance! Don’t make ‘em yawn! Keep your emails exciting and brief. Fighting off robots… A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Let your imagination run wild.