A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. One Mississippi, two Mississippi… Don’t forget to add a fun, relevant call-to-action button to your email. My day’s been ok, how’s yours? Not just a pretty interface Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Feel free to spin in your chair while you wait Try different email subject line styles to find what gets the most opens.