Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Get creative with emojis in email subject lines to increase open rates! Try different email subject line styles to find what gets the most opens. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface Don’t make ‘em yawn! Keep your emails exciting and brief. Is anyone even reading this?