I’m worth the wait Don’t forget to add a fun, relevant call-to-action button to your email. My day’s been ok, how’s yours? Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. We’re very font of you because you’re our type. Not just a pretty interface A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.