Don’t forget to add a fun, relevant call-to-action button to your email. Keep your email subject line short and attention-grabbing. Feel free to spin in your chair while you wait 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t forget to add a short preview description to encourage people to click on your email. Try different email subject line styles to find what gets the most opens. Is anyone even reading this? Keep an eye on your email open rate to analyze and improve performance!