51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Not just a pretty interface Don’t make ‘em yawn! Keep your emails exciting and brief. Try different email subject line styles to find what gets the most opens. I wish I looked as good as you while waiting Let your imagination run wild. Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out.