Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out. One Mississippi, two Mississippi… Let your imagination run wild. Don’t forget to add a short preview description to encourage people to click on your email. My day’s been ok, how’s yours? A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Time to get that bread.