Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight. Try different email subject line styles to find what gets the most opens. Don’t make ‘em yawn! Keep your emails exciting and brief. I’m worth the wait My day’s been ok, how’s yours? Don’t forget to add a short preview description to encourage people to click on your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!