Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Let your imagination run wild. Don’t forget to add a fun, relevant call-to-action button to your email. I’m worth the wait Boost your email opens with a punchy subject line. Get creative with emojis in email subject lines to increase open rates!