Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Not just a pretty interface Get creative with emojis in email subject lines to increase open rates! "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Let your imagination run wild.