Generating witty text... Feel free to spin in your chair while you wait Fighting off robots… Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Not just a pretty interface Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Try different email subject line styles to find what gets the most opens.