51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Keep your email subject line short and attention-grabbing. Don’t forget to add a short preview description to encourage people to click on your email. Feel free to spin in your chair while you wait Get creative with emojis in email subject lines to increase open rates! Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a fun, relevant call-to-action button to your email.