Sit up straight. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t forget to add a short preview description to encourage people to click on your email. Opening the door to unlimited creativity… Test, test, and test again! Make sure your email looks good on all devices before you send it out. One Mississippi, two Mississippi… We’re very font of you because you’re our type. Don’t forget to add a fun, relevant call-to-action button to your email.