Test, test, and test again! Make sure your email looks good on all devices before you send it out. Feel free to spin in your chair while you wait Don’t forget to add a fun, relevant call-to-action button to your email. Try different email subject line styles to find what gets the most opens. [insert fun loading text here] Get creative with emojis in email subject lines to increase open rates! One Mississippi, two Mississippi… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!