Avoid getting marked as spam! Only email people who have agreed to receive emails from you. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. We’re very font of you because you’re our type. [insert fun loading text here] Try different email subject line styles to find what gets the most opens. Keep your email subject line short and attention-grabbing. One Mississippi, two Mississippi… My day’s been ok, how’s yours?