Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… Test, test, and test again! Make sure your email looks good on all devices before you send it out. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep your email subject line short and attention-grabbing. Don’t forget to add a fun, relevant call-to-action button to your email. Let your imagination run wild. Try different email subject line styles to find what gets the most opens.