Keep an eye on your email open rate to analyze and improve performance! Test, test, and test again! Make sure your email looks good on all devices before you send it out. Feel free to spin in your chair while you wait Generating witty text... I wish I looked as good as you while waiting [insert fun loading text here] Try different email subject line styles to find what gets the most opens. Avoid getting marked as spam! Only email people who have agreed to receive emails from you.