Avoid getting marked as spam! Only email people who have agreed to receive emails from you. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! My day’s been ok, how’s yours? Sit up straight. Don’t make ‘em yawn! Keep your emails exciting and brief. Not just a pretty interface Don’t forget to add a fun, relevant call-to-action button to your email. Keep an eye on your email open rate to analyze and improve performance!