Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Fighting off robots… Don’t make ‘em yawn! Keep your emails exciting and brief. Not just a pretty interface A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.