Don’t forget to add a short preview description to encourage people to click on your email. Generating witty text... I wish I looked as good as you while waiting A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Don’t make ‘em yawn! Keep your emails exciting and brief. Feel free to spin in your chair while you wait [insert fun loading text here] Don’t forget to add a fun, relevant call-to-action button to your email.