Don’t forget to add a short preview description to encourage people to click on your email. Sit up straight. Let your imagination run wild. I wish I looked as good as you while waiting Feel free to spin in your chair while you wait Test, test, and test again! Make sure your email looks good on all devices before you send it out. Boost your email opens with a punchy subject line. Avoid getting marked as spam! Only email people who have agreed to receive emails from you.