Keep your email subject line short and attention-grabbing. Is anyone even reading this? Generating witty text... Don’t make ‘em yawn! Keep your emails exciting and brief. Fighting off robots… Want the loading time to be longer so we can spend more time together :) Don’t forget to add a fun, relevant call-to-action button to your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!