Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Opening the door to unlimited creativity… Time to get that bread. Don’t forget to add a fun, relevant call-to-action button to your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Try different email subject line styles to find what gets the most opens.