Don’t forget to add a fun, relevant call-to-action button to your email. Don’t forget to add a short preview description to encourage people to click on your email. Not just a pretty interface Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t make ‘em yawn! Keep your emails exciting and brief. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Fighting off robots… I wish I looked as good as you while waiting