Sit up straight. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Is anyone even reading this? I’m worth the wait Not just a pretty interface Avoid getting marked as spam! Only email people who have agreed to receive emails from you.