I’m worth the wait Test, test, and test again! Make sure your email looks good on all devices before you send it out. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Get creative with emojis in email subject lines to increase open rates! Fighting off robots… Sit up straight. Is anyone even reading this? Don’t forget to add a fun, relevant call-to-action button to your email.