Boost your email opens with a punchy subject line. Don’t forget to add a short preview description to encourage people to click on your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! [insert fun loading text here] One Mississippi, two Mississippi… A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t make ‘em yawn! Keep your emails exciting and brief.