Don’t forget to add a short preview description to encourage people to click on your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t make ‘em yawn! Keep your emails exciting and brief. Is anyone even reading this? Get creative with emojis in email subject lines to increase open rates! 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Let your imagination run wild. Sit up straight.