Don’t forget to add a fun, relevant call-to-action button to your email. Is anyone even reading this? Avoid getting marked as spam! Only email people who have agreed to receive emails from you. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! I’m worth the wait My day’s been ok, how’s yours? Don’t make ‘em yawn! Keep your emails exciting and brief. Not just a pretty interface