Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Don’t make ‘em yawn! Keep your emails exciting and brief. Not just a pretty interface [insert fun loading text here] Don’t forget to add a fun, relevant call-to-action button to your email. I’m worth the wait