Avoid getting marked as spam! Only email people who have agreed to receive emails from you. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t forget to add a fun, relevant call-to-action button to your email. Keep an eye on your email open rate to analyze and improve performance! [insert fun loading text here] One Mississippi, two Mississippi… Try different email subject line styles to find what gets the most opens. Don’t make ‘em yawn! Keep your emails exciting and brief.