Test, test, and test again! Make sure your email looks good on all devices before you send it out. [insert fun loading text here] Try different email subject line styles to find what gets the most opens. Not just a pretty interface Don’t forget to add a fun, relevant call-to-action button to your email. Is anyone even reading this? One Mississippi, two Mississippi… Avoid getting marked as spam! Only email people who have agreed to receive emails from you.