51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! One Mississippi, two Mississippi… Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Sit up straight. “There are so many beautiful designs to choose from. I feel like a professional when I use it.” - Dr. Oberson Don’t make ‘em yawn! Keep your emails exciting and brief. Keep your email subject line short and attention-grabbing.