Don’t forget to add a short preview description to encourage people to click on your email. Get creative with emojis in email subject lines to increase open rates! Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight. Keep your email subject line short and attention-grabbing. We’re very font of you because you’re our type. My day’s been ok, how’s yours? 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email!