Don’t forget to add a fun, relevant call-to-action button to your email. My day’s been ok, how’s yours? Sit up straight. Don’t forget to add a short preview description to encourage people to click on your email. Try different email subject line styles to find what gets the most opens. Is anyone even reading this? Not just a pretty interface "Our charity nursery has improved their event marketing thanks to PosterMyWall flyers!" - Paula