Don’t make ‘em yawn! Keep your emails exciting and brief. Keep an eye on your email open rate to analyze and improve performance! Fighting off robots… Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Feel free to spin in your chair while you wait Boost your email opens with a punchy subject line. Keep your email subject line short and attention-grabbing.