Don’t forget to add a fun, relevant call-to-action button to your email. Fighting off robots… [insert fun loading text here] Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Opening the door to unlimited creativity… Get creative with emojis in email subject lines to increase open rates! 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Test, test, and test again! Make sure your email looks good on all devices before you send it out.