Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a fun, relevant call-to-action button to your email. Don’t forget to add a short preview description to encourage people to click on your email. We’re very font of you because you’re our type. I wish I looked as good as you while waiting Keep your email subject line short and attention-grabbing. Let your imagination run wild. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.