Don’t forget to add a short preview description to encourage people to click on your email. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Sit up straight. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Fighting off robots… Not just a pretty interface 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Generating witty text...