51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Get creative with emojis in email subject lines to increase open rates! Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Is anyone even reading this? Don’t forget to add a short preview description to encourage people to click on your email. Don’t forget to add a fun, relevant call-to-action button to your email. Fighting off robots… Feel free to spin in your chair while you wait