Keep your email subject line short and attention-grabbing. Don’t forget to add a short preview description to encourage people to click on your email. I’m worth the wait Don’t make ‘em yawn! Keep your emails exciting and brief. Don’t forget to add a fun, relevant call-to-action button to your email. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Sit up straight. Let your imagination run wild.