Don’t make ‘em yawn! Keep your emails exciting and brief. Feel free to spin in your chair while you wait Opening the door to unlimited creativity… Keep your email subject line short and attention-grabbing. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Sit up straight. Not just a pretty interface Test, test, and test again! Make sure your email looks good on all devices before you send it out.