Keep your email subject line short and attention-grabbing. I’m worth the wait One Mississippi, two Mississippi… Feel free to spin in your chair while you wait I wish I looked as good as you while waiting Don’t forget to add a short preview description to encourage people to click on your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Don’t make ‘em yawn! Keep your emails exciting and brief.