Don’t forget to add a short preview description to encourage people to click on your email. Feel free to spin in your chair while you wait Keep an eye on your email open rate to analyze and improve performance! My day’s been ok, how’s yours? Don’t forget to add a fun, relevant call-to-action button to your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Boost your email opens with a punchy subject line. Sit up straight.