Monitor your Email Campaign performance
The PosterMyWall Email Marketing Platform allows you to create, send, and track emails, all from one place. Turn data into action and improve your next campaign with performance metrics. Check how many people received, opened, and interacted with your email campaign.
How to show off your new collection with product showcase email templates
Segment your mailing list
Get the most out of your product launch campaign by segmenting your mailing list and sending targeted emails to each segment. Here are the main criteria you should consider when creating segments of your mailing list:
-
Demographics. Interests vary based on characteristics like age, gender, occupation, or location.
-
Purchase history. Send information about a new product to people who have bought something similar or related in the past.
-
Website activity. Group subscribers based on their interactions with your website such as pages visited or items viewed.
-
Engagement Level. Identify and segment based on how often certain subscribers open your emails or click links. Highly engaged subscribers might appreciate detailed information and frequent updates, while less engaged subscribers would prefer less frequent, high-impact emails with special offers for them.
You can add multiple mailing lists to your PosterMyWall account, and filter them based on the subscribers' activity.
Build anticipation before launch
Start your email campaign by sending a teaser email 2-3 weeks before the actual product launch email. A teaser email tells your audience that something exciting is coming and they should keep an eye on their inbox. This helps you capture their attention beforehand, leading to high engagement in the following emails.Add sneak peeks of the products, including visuals related to the inspiration or theme of the collection, to product showcase email templates to build anticipation for the new collection.Also, add a calendar invite for the launch to these emails. Calendar invites provide automatic reminders, ensuring your subscribers don't forget about the launch.You can also create engaging teaser emails by customizing PosterMyWall’s coming soon email templates.Follow the teaser email with a pre-order product announcement email 1-10 days before the new product line goes live. You can craft these emails by customizing new arrival email templates. Offering pre-orders will create a sense of urgency, encouraging customers to act quickly to secure their purchase.
Incorporate clear call-to-actions (CTAs)
Guide people to take the relevant action with the information you’ve provided in an email with clear and concise CTAs. For example, "Shop Now," "Explore the Collection," or "Preorder Now”.You can add CTA buttons for any webpage in PosterMyWall’s product showcase email templates.Place CTAs in different sections of the email to ensure they are visible, but avoid overloading the email with too many different CTAs.
Stay on brand with product showcase email templates
Maintain consistency with your brand's messaging and visual style in the product launch email sequence. Using consistent messaging and your brand colors, fonts, and logos helps subscribers immediately recognize and connect your emails.With PosterMyWall, staying on brand with your emails is easy. Add your brand logo, fonts, and colors to the product showcase email templates. Then you can save and create a brand kit in the email editor.
Analyze and optimize your email campaigns
Once you’ve rolled out the product showcase emails, assess the effectiveness of your email campaign by monitoring key metrics such as subscribers reached, open rates, and click-through rates (CTR).PosterMyWall offers detailed insights into the performance of your emails. You can also compare the metrics for emails sent to different mailing lists.High open rates but low CTR indicate that an email’s subject line is effective, but the email content or call-to-action may need improvement. Low open rates suggest that your subject lines, pre-header text, or sender name might need optimization. For the latter case, you can use PosterMyWall’s AI subject lines feature to generate concise, catchy, and impactful subject lines for your emails.
Send follow-up product showcase emails
After the initial product launch is done, continue promoting the new product line via email. Here are some follow-up emails you should create by customizing product showcase email templates) and send to the contacts who didn‘t purchase after receiving your launch emails (17).
-
Abandoned cart emails for customers who have added things to their cart to encourage them to complete the purchase. If possible, give them an incentive to do so, e.g., free delivery for orders placed in the next 24 hours.
-
Thank you emails to customers who have purchased from the new collection. Include care instructions and suggestions for complementary products in these emails.