Don’t forget to add a short preview description to encourage people to click on your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Sit up straight. We’re very font of you because you’re our type. Not just a pretty interface Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Keep your email subject line short and attention-grabbing. A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails.