Fighting off robots… 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! I’m worth the wait Don’t forget to add a short preview description to encourage people to click on your email. One Mississippi, two Mississippi… Don’t make ‘em yawn! Keep your emails exciting and brief. Keep an eye on your email open rate to analyze and improve performance! Try different email subject line styles to find what gets the most opens.