Don’t make ‘em yawn! Keep your emails exciting and brief. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Want the loading time to be longer so we can spend more time together :) Not just a pretty interface Let your imagination run wild. Test, test, and test again! Make sure your email looks good on all devices before you send it out. Is anyone even reading this? My day’s been ok, how’s yours?