Don’t forget to add a short preview description to encourage people to click on your email. 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! Is anyone even reading this? One Mississippi, two Mississippi… A mobile-responsive email can increase clicks by 15%. Always check mobile previews before sending out emails. Keep your email subject line short and attention-grabbing. Don’t forget to add a fun, relevant call-to-action button to your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you.