Don’t forget to add a fun, relevant call-to-action button to your email. Avoid getting marked as spam! Only email people who have agreed to receive emails from you. Not just a pretty interface Keep an eye on your email open rate to analyze and improve performance! 51% of emails are opened on mobile devices - don’t forget to check the mobile preview for your email! One Mississippi, two Mississippi… Keep your email subject line short and attention-grabbing. Don’t forget to add a short preview description to encourage people to click on your email.